Why the Brand Sororité Vintage is Doing Everything Right.
I’m here to tell you why my favourite vintage clothing brand of 2020 deserves all the hype it can get, & how an incredibly impressive strategy makes this particular company stand out amongst its mediocre competitors.
What makes Sororité Vintage so special?
Luxury.
Sororité Vintage is a sustainable, luxury, online store that sells hand-picked redeux vintage lingerie of the highest quality and care. Equipped with a licensed fashion historian, you are sure to be confidant in their ability to locate, date, and properly restore only the finest historic garments.
Although the prices are not cheap (ranging from $80 — $280), it’s totally worth it. Sororité is known for having discounts on high-end designer brands like YSL, Dior and La Perla, and have been featured in Elle, Glamour and Vogue magazines. Popular celebrities such as Madison Beer, Vanessa Hudgens and Victoria Beckham have all been spotted wearing exclusive garments from the shop.
Social Media Presence.
Sororité is not just your average vintage clothing company. What sets them apart from others, is the constant engagement with their social media followers.
In fact, their consumer demand has grown so high, that they are only open for 12 hours every week. That’s right. The official online shop is only open every Friday, from noon to midnight. After that, the entire site shuts down and is securely password protected.
Sororité takes advantage of the rest of the week to post daily sneak peaks on their instagram, methodically teasing and entertaining their fans until the next release.
Their social media team consistently posts every few hours. Accumulating up to 10–20 instagram highlights, and 2–3 feed pics per day. They actively engage with their audience by posting interactive polls, and a countdown reminder which you can add to your phone directly from their instagram page.
And I promise you, once you click the follow button, you’re immediately addicted! By the day of the release, it’s hard not to participate in purchasing one of their unique items.
They drop around 50 different pieces every friday, but the catch is that they each come in a quantity of 1. So if you see something you like, you better set your alarm because these rare, one-of-a-kinds sell out FAST. Within an hour there’s usually only 1–2 garments left!
Sustainability.
Being a vintage store, Sororité is all about sustainability. By reviving pre-loved clothing and reworking old jewelry, they aim to give each precious treasure a new home, rather than contributing to the growing global issue of textile waste.
In addition, they ship with 100% eco-friendly packaging which include both recycled and biodegradable materials. By purchasing a sororité item, you are taking a stand against the fast-fashion industry and reducing the amount of emissions and resources that would’ve impacted the environment.
The new era of online shopping and fan service is upon us, and Sororité Vintage has set the bar high for its future competitors.
By purposely creating a co-dependant, two-way relationship with their consumers, Sororité is a leading example on how one can build up their company from something as simple as an Instagram profile. With constant engagement, loyal commitment and direct support, fans of Sororité are making a difference in the world through fashion. Follow Sororité on Instagram and you can do the same!